I intend to promote the band through a touching narrative based music video intended to sympathise with people living with abusers during lock down. This social consciousness would be an excellent marketing move to make the band appear as if they care about current issues, providing young Polish people with personal identity and information pleasures (Blumler and Kats: Uses and Gratifications).
Moreover, the magazine will include conventions of music magazines such as a medium/ close up shot of my artist, obscured mast head and cover lines that entice potential readers. I will create a house style that joins the front cover to the interview page. I can achieve this through considering font and it's visual impact as well as controlled colour palettes for a coherent style. The print magazine will be aimed at an English audience, hopefully drawing in people of non-Polish descent and expanding his fanbase through exposure to people trying to stay updated on up and coming artists. Richard Dyer researched stereotypes and came to the conclusion that stereotypes are created by the powerful to categorize those without power. I intend to subvert this by giving Cypis a voice through the interview with which he can give positive representation for the Polish immigrants of the UK.
As the song I will be using is a relatively underground Polish artist, I intend to make the video as if he was to do a UK tour, therefore I need to consider the culture and mindset of the 800,000+ Polish immigrants that could help make it mainstream to a wider UK audience. I would need to make it so that there are aspects both cultures may identify with, such as Polish food products stocked in the fridge, but also BBC news playing to pander to UK viewers.
I will use a wide variety of camera angles and shots in order to highlight how trapped the main character feels within the walls of her house, such as lots of close ups (of her face, hands and props) to remove negative space and make everything feel cramped together. Additionally, I intend to keep longer shots of the woman so that when it's cut to the beat, I can draw attention to certain lyrics and closeups. I also intend to use a mannequin head in place of a male actor being the abuser in bed in order to symbolise the emptiness in the couple's relationship. It also dehumanises the man, making it apparent that the video is not sympathising with him in any way. Using Propp's character theory, the hero of the narrative is the artist for providing exposure to the issue of abuse as well as helplines. The woman fits into the damsel in distress role while the mannequin represents the villain.
Additionally, I will feature the band's sponsor with Sony Headphones in the video in a subtle background shot to not take away from the intended message yet still pandering to the sponsors such as on her desk while she gets out of bed. My music video will bring the subject of abuse to the foreground, subverting the media's tendency to create panic about issues instead of aiding in the fight to prevent them. A sound clip of the song will be released on TikTok in order to help exposure, as well as frequent tweets/replies on Twitter. The company that will handle the PR as well as record deals will be Sony Music Entertainment, specifically the Robots + Humans subglomerate which publishes many different styles of music.
I will be filming actors playing a stereotypical abusive couple (a man abusing a woman) so that audiences will immediately recognise and relate it to abuse, therefore making the message easier to spread through the conservative and traditionally minded Polish audience I intend to reach. However, I also intend to include abuse helplines for men before and after the video in order to show that we have considered abuse not always being man to woman. The helplines will also act as a way of informing audiences, creating a passage between creator and audience so that they may help improve the world around them.
By making the video black and white I will be making reference to the original music video, creating intertextuality to the artist's career and providing audiences with a reward for following his career. Moreover, the black and white will add Levi Strauss' binary opposition, serving as a visual prompt for the decaying relationship I intend on portraying.
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