Friday, 28 February 2020

CHICKEN LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: very well argued and expressed answer in Q3
ebi: make sure you don't throw away marks in the short questions

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

2/3
-protects young children from violence, bad language, sex and taste/decency 

6/6

7/9
-I needed to provide a more balanced argument.


3) For Question 2 on the promotion of Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer.

Quotes/recommendations from industry figures/celebrities (e.g. Sir Ian McKellen) because they would be considered as opinion leaders for the people.

4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios. If your mark for this question was already top-level, revise David Hesmondhalgh's work on the cultural industries and try to build an aspect of his theory into your paragraph.

One one hand, the profits made by chicken are nowhere near those a conventional blockbuster would pull in. This would mean if all films were such then the British film industry could not thrive economically, with Hollywood as competition, as not many people enjoy social-realism. In order to preserve the industry and have a form of media that targets a wide range of audiences, British film should turn to higher budget Hollywood studios to adapt to the current climate. 

5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this. Again, if your mark for question 3 was already top-level, use Hesmondhalgh's theory in your paragraph.

On the other hand, the commerce benefits might not outweigh the artistic. Chicken's intent was not to make money but to make a statement against the status quo, making the pool of opinions and ideas people are exposed to in the media wider and giving more school of thought. Perhaps, if Hollywood were to fund all British film, they would shy away from tackling bigger subjects such as incest and disability in fear of alienating audiences and losing money. However, it is the opinion of some that these issues should be discussed and brought to light, meaning it is the duty of British film to make us question society.

Tuesday, 11 February 2020

CAPITAL

Trailer analysis

Watch the trailer for Capital:




1) How does the drama use camerawork to capture London life?

There are a lot of medium close-ups and the camera moves more when outside. 

2) How does the trailer use mise-en-scene to capture the family element of the drama?

The shots of the family at dinner are relatable and warm-coloured shots to illustrate family life and what could be under threat.

3) How does the trailer introduce narrative strands suggesting tension or enigma in the 40-second running time?

There are a lot of shots with postage, connoting secrecy, causing tension. There is also an intense close up on the old lady looking down from the window, perhaps seeing something sinister.

Watch the Episode 1 preview for Capital:



1) What does this preview clip suggest about the potential sub-genres for Capital? 


Mystery? 

2) What elements of the clip might suggest this is a 'state-of-the-nation' drama?

The references to Islamophobia and racism.

3) Analyse the mise-en-scene in this clip. How does this provide realism and familiarity for audiences?

It's set in a corner shop, something most of us will have around us.

4) What audience pleasures are provided by this scene?

Enigma codes 
personal identity 
personal relationships? if you really liked the family from the start

5) How is the audience positioned to respond to the different characters in this particular sequence?

The policeman is very professional and seems to want to help them, while the student's comments are understandable and the family's concern is sympathetic.


Watch the Episode 2 preview for Capital:




1) How does this clip represent upper-middle-class family life?

They're not happy, their kids are the last thing on their mind, ready to cheat on each other 

2) What narrative strands are suggested in this sequence?

the mother is angry so the man may have an affair with the nanny.

3) How is the audience positioned to respond to Roger Yount, the main character (banker and father to the two boys)?

Perhaps cringe at his attempt to flirt? before feeling sorry for his tense home life?


Representations: close-textual analysis

Capital offers a range of fascinating representations - from London and asylum seekers to capitalism and inequality. You need to be able to confidently discuss these issues in the context of 2015 London - with reference to key scenes from episode 1. Representations include: London, family, gender, ethnicity, religion, immigration, asylum, inequality, wealth, capitalism, aging and more.

1) Write an analysis of the representations in each of the key scenes from episode 1 we studied in class:

Scene 1: opening sequence 00:30 – 4.49

-The community used to be white, now ethnical
-sense of community
-Asian family own corner store

Scene 2: work in the City 6.28 – 8.10
-London is crowded, high profile
-enormous wealth/power
-Roger's wife doesn't ask permission to spend his money
 -high end work is dominated by white men
-German boss

Scene 3: “Which of those isn’t absolutely essential?” 14.00 – 15.35
-Expensive to live in London
-Spoiled trophy wife
-private school
-out of touch
-negative representation
-"I'm no feminist"
-clearly doesn't need empowerment because she has a comfy life stepping all over a man

Scene 4: asylum 18.03 – 19.42 AND 31.10 – 32.40
-London has a lot of government cut backs
-asylum seekers illegally providing for themselves
-'Black economy'
-London is diverse
-there's a gender imbalance 
-most deprived suffer the most 


You can choose which aspects to focus on for each scene: e.g. London, family, gender, ethnicity, religion, immigration, asylum, inequality, wealth, aging etc.

2) How does Capital use stereotypes? Do the characters and issues represented in Capital reinforce or subvert the stereotypes we typically see in the media?

It seems they tried harder not stereotyping with the Asian family than the middle class white family. Yet, the Asian family still run a corner store and there are recognisable aspects overall.

Industries and production context

Capital was produced by independent production company Kudos for the BBC. Look at the Kudos website and also read the Kudos Wikipedia page.

1) Who is the parent company for Kudos?




Endemol Shine UK

2) What was the breakthrough show for Kudos in 2002?


Confidence Lab: one series (2002) for BBC Two – total 6 episodes

3) Watch the showreel on the Kudos website. What other TV dramas have Kudos produced? What awards have they won?


They've produced a wide range of dramas: police, period, sci-fi

4) What audience pleasures does the showreel suggest Kudos productions offer? 


There's the pleasure of recognising shows you may have potentially seen



Marketing and promotion

Read the BBC Press Pack for Capital.

1) How does the programme information on page 3 make Capital sound interesting to audiences?


"As the mystery of the postcards deepens, we learn more about this vivid and unforgettable ensemble of characters. Interweaving stories reveal lives filled with love and loss, fear and greed, fortune and envy and most recognisable of all, family and home - stories bursting with piercing and funny observations on modern life and urban existence, of ordinary people who find themselves caught and changed by a city at a time of extraordinary flux"

They clearly want the audience to feel the mystery aspect of it as well as form personal relationships with the characters.


2) Why does the programme information mention the other shows that the director and producer have worked on?

1) Show that the director and producer are seasoned in the field

2) If someone was a fan of one of the other shows they would be informed it's by the same director/producer.

3) Who commissioned Capital for BBC?


Commissioned by Charlotte Moore

4) Read the interview with Toby Jones. What does he say about the character of Roger?


"Roger isn’t an evil banker, he’s a slightly complacent banker. He’s become used to a certain way of life and has a self-imposed pressure to live that way. He spends a lot of money on things that other people don’t spend money on – for example fixtures and fittings - but that is normal to him and his wife. He is not totally in charge of his life or his work."

5) Read the interview with Adeel Akhtar (page 10). What does he suggest Capital says about the fictional Pepys Road and the sense of community (or lack of it) in London?


"It looks at the idea of a community, and what it means to belong to the community from whatever background you’re from. One of the problems is that some people within a community, such as 11 Ahmed’s brother Usman, feel ostracized from it. They feel like they don’t belong and are on the outside looking in. Capital looks at that concept and also that they are all part of something bigger than themselves"

6) Read the interview with Shabana Azmi (page 12). What does she say about Asian representations in Britain? 

"I think so. If you look at the subject of Capital, and the number of communities that are being represented, there’s awareness that the world is shrinking, and becoming a global village. We are absorbing cultures, and understanding them, or at least trying to understand them within their own paradigms. "

7) Read the interview with Peter Bowker (who adapted Capital - page 14). What are his favourite scenes in the drama and why?


"I have a few favourite moments in the book which I wanted to make sure stayed as favourites in the adaptation. Christmas morning where Roger has been abandoned and left to look after his two 15 children is one that Euros (Director) has done brilliantly. Roger realises that his life is changing but it’s done with such comedy! It is one of those glorious Basil Fawlty moments where the farce is working at one level and the emotional farce is working at another. I also love the Kamals’ chaotic family meals. They are quintessentially archetypal family scenes that everybody lives through, but played with great comedic panache. And when Bogdan the Polish builder talks to Matya the Hungarian nanny about the affluent Londoners they are working for, it’s fascinating. Capital has a wonderful scale but is all about the minute observations of human nature. "

8) Read the interview with Derek Wax, the Executive Producer for Kudos (page 16). Why did he produce Capital and what does it say about the way we live now?


"The novel really spoke to me as it has a sweeping Dickensian ambition to it, all life in one street. I loved the sense of this big, expansive panorama of life as well as the small details of human behaviour. The whole of London seen through the microcosm of one street. And the characters are so complex, real and believable. Sometimes big ‘state of the nation’ novels use characters to illustrate political points, but Capital is far more subtle and nuanced. John gets inside their heads and allows us to engage with their thoughts and feelings, observes them with insight, humour and humanity, allows the story to breathe." 

Friday, 7 February 2020

TV Drama

1) What is serial television drama? Write your own definition.

Television dramas are serial based programmes, typically with relatable themes and situations and overarching narratives.

2) List five of the TV dramas discussed in the history of the genre on page 1 of the factsheet. How has the genre evolved over time?

Doctor Who
The Avengers
Danger Man
The Sweeney
Minder

3) List the sub-genres of TV drama featured in the factsheet. Come up with your own example of an existing TV dramas to fit each category.

Period (costume)
Science-fiction/fantasy
Family
Teen

4) Why is setting so important for TV drama?

It establishes what types of scenarios the characters may go through as well as what the show is about. 

5) How do TV dramas typically use character? What audience pleasures can be linked to character in TV drama? (Hint: Uses & Gratifications theory!)

TV Dramas typically use archetypal characters as the framework. Audiences recognise the characters and enjoy being able to relate to them or perhaps form a relationship with them.  

6) What is a multi-strand narrative? Give an example of a TV drama that features a multi-strand narrative.

Multi-strand narratives mean there are multiple narratives going on in a show at any one time, usually these plots follow two different groups of characters in an episode so each can break up the tension of the other. 

7) What is a cold opening?

Where the show plays for a minute before its title sequence.

8) How can Todorov's theory of equilibrium be applied to TV drama serials?

There will usually be a equilibrium in which life is normal for the characters, when a disequilibrium occurs and the characters need to solve it to reach a new equilibrium. 

9) What is the typical form for TV dramas and how are the programmes typically distributed to an audience?

Programmes usually fill about an hour (or 50 minutes).

10) How have subscription channels (such as HBO) and streaming services (such as Netflix and Amazon Prime) changed the form and content of TV dramas?

The series now are not meant for weekly viewing, more so for binging 

11) Choose a TV drama and do your own analysis of it using the SETTING / CHARACTERS / NARRATIVE / FORM headings as featured on page 3 of the factsheet.

Haunting of Hill house is set in America and the settings are different for each one of the characters. This is, in my opinion to match the emotional distance between them. This causes tension for the viewer for what will happen when they're all finally together.

There is an ensemble cast of a broken family with more focus put, originally, on the brother who everyone hates the most. This dysfunctional representation of a family is more realistic and identifiable for audiences.

The narrative has a very big focus on the overarching mystery of the house and what happened to their mother while providing ample time to get to know the characters with smaller plots that still hold relevance to the ending.

12) How might the TV drama genre evolve in future?

TV drama will definitely be all streamable so the usual hour long episodes may change to shorter ones to keep up with our attention span.

Wednesday, 5 February 2020

Film Industry: Chicken index



Your final Film Industry index should include the following:

1) British Film Industry factsheets #132 & #100
2) Chicken case study research 
3) Regulation - BBFC research and tasks

For your index, it needs to link to YOUR corresponding blogpost so you can access your work and revision notes quickly and easily. This also means you if you have missed anything you can now catch up with the work/notes and won't underperform in future assessments/exams due to gaps in your knowledge.

Thursday, 30 January 2020

Film regulation and the BBFC - blog tasks:

1) Research the BBFC in more detail: what is the institution responsible for? How is it funded? What link does it have to government?

The BBFC regulates film into age ratings. They are not government funded and  earn money through charging the movies they rate.

2) Read this BBFC guide to how films are rated. Summarise the process in 50 words.

Depending on the controversial nature of the film or TV episode, the number of people rating a film will increase by teams (two people) to ensure enough opinions are given. Children shows can be rated by just one person. 

3) Read this BBFC outline of the issues faced when classifying a film. Summarise the debate in 50 words.

Issues they face include: material in conflict with the law, material with the potential to harm the age rating, availability of the material, The context in which an issue (such as sex, language or violence) is presented, The overall tone of a work 

4) Read this BBFC section on controversial decisions. Why did The Dark Knight generate a large amount of media coverage regarding its certificate? Do you agree with the 12A certificate The Dark Knight was awarded?

The 12A certificate caused outrage because many people believed the violence was too much for it. I agree with the certificate because any younger wouldn't be appropriate and most 12 year olds have seen lots of graphic content.

5) What are the guidelines for a 15 certificate?

Dangerous behaviour - suicide, self-harming and asphyxiation should not dwell on detail which could be copied.

Discrimination - Must not endorse discriminatory language or behaviour, although there may be racist, homophobic or other discriminatory themes and language.

Drugs - Drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through detailed instruction).

Language - There may be strong language. Very strong language may be permitted, depending on the manner in which it is used.

Nudity - Sexual nudity may be permitted but strong detail is likely to be brief or presented in a comic context.

Sex- Sexual activity may be portrayed, but usually without strong detail.

Sexual violence and sexual threat - There may be strong verbal references to sexual violence but strong and sustained focus on sexual threat is unacceptable.

Threat and horror - There may be strong threat and horror. A sustained focus on sadistic threat is unlikely to be acceptable.


Violence - Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable.


6) The BBFC website offers an explanation of every classification it makes and detailed case studies on selected titles. Look at the rating for Chicken and explain why it was given a 15 certificate.

The scenes of extreme violence and references to sex make it a 15.

Tuesday, 28 January 2020

Chicken Blog Task

Funding

1) What was the budget for Chicken?

 £110,000 of borrowed money.

2) How did Joe Stephenson end up raising the money to make the film?

By borrowing money from rich friends and family. 
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?

Spectre- $245 million

Paddington 2- 40 million USD

4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?

Their aim is to give art house cinema a place in modern film. 


"Our aim is to champion diverse, bold and distinctive films and increase the audiences for them across the UK. See a trailer of the films we’ve supported."
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?

Perhaps they were a bit scared of making a film about someone with a disability as it might appear insensitive.


Production

1) What difficulties did the film run into during production?

Because of the outside locations, rain and bad lighting were main issues during the filming.

2) How many days did the film take to shoot?

19 days.

3) What scenes were particularly difficult for Joe Stephenson to film?

External scenes.

Distribution

1) Why did the film fail to secure a distribution deal when first made in 2014?



2) What film festivals did Chicken feature at between 2014-2016?

"Chicken had its world premiere on 27 June 2015 Edinburgh International Film Festival. The film had its international premiere in competition at the 2015 Busan International Film Festival, followed by screenings at the New Hampshire International Film Festival,[2] Giffoni International Film Festival, Cine A La Vista International Film Festival, Tallinn Black Nights Film Festival, Schlingel International Film Festival and Dublin International Film Festival. It eventually received a limited theatrical release in the UK on 20 May 2016."

3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?

It generates interest in the film.

4) When was Chicken released in cinemas in the UK?

May 2016

5) Why do you think film subscription service MUBI chose the film to feature on the service?

It was considered to be "GREAT CINEMA".

6) Why was Film4 a good choice to give the film its UK television premiere?

Yes as it reaches a mainstream audience as well as a niche one.

7) When was the film released on iTunes and other video-on-demand services in the USA and Canada?

January 2018


Promotion

Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.

1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?

The trailer contains action and enigma codes that suggest violence and social realism.

2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?


3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?

It establishes respected figures have enjoyed the film, making audiences aware of it as a success. 

4) How does the Chicken Twitter account create and maintain interest in the film?

They can give updates and promotion material throughout the production and distribution to widen the pool of people who are aware of it.

5) Who does the Twitter account re-tweet? How does this help to promote the film?



6) How does the Chicken Facebook page use images and video content to promote the film?



7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?



8) Go to the website of the B Good Picture Company. What does the homepage say and what other films have they produced or are in production currently?

"Films that get people talking, make people think, make people care. "


Wonder Of You is currently in production

9) Now go to the B Good Picture Company's website page for Chicken. How does this page promote Chicken specifically?


‘"Chicken’ was B Good Picture Company’s debut feature film. The critically acclaimed film had its theatrical release in 2016 in the UK during its award-winning festival tour. It has since been highly recognised by Stephen Frears, Ian McKellen, Noel Clarke, Karen Gillan and Mark Kermode.
The film went on to be selected by the curators of MUBI, and acquired by Film4. Its journey continued in September 2017 with its Blu-ray & DVD release in the UK courtesy of Network Releasing.
The film is on the new AQA Media Studies curriculum in the UK, studied by college students nationwide.
‘Chicken’ was released in the US exclusively on iTunes early 2018, and continues to maintain its 100% Fresh Rotten Tomatoes rating.

As well iTunes, it is now available in the US & UK on Amazon Prime"

They talk about the critical acclamation. 

10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?

They have official clips from Chicken as well as clips using Ian McKellen's star power.


Final reading: Media Magazine - the appeal of arthouse cinema

Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:

Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article. 

1) Summarise the article in 50 words.

Arthouse cinema focuses more on the artistic integrity of the movie than the financial benefits.

2) What are some of the suggested audience pleasures for arthouse film?

personal identity, entertainment and information/surveillance.

3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

It is suggested some audiences would struggle with arthouse as it perhaps needs a better understanding of culture, or 'culture city'.

4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?

Older audiences, as well as the middle class, have more refined tastes and have the necessary knowledge to understand most of the references. This makes it more appealing to them.

5) What type of audience would be interested in Chicken?

Perhaps a British or culturally aware audience would enjoy it most as it deals with realistic characters that are meant to represent different classes.